December is here, and the year is about to end soon. It is the time to reflect and retrospect on what went well and what needs to revamp in business. Most organizations, at this time, optimize their operational spending and investments to drive growth in the future. Here’s a list of digital transformation trends expected to lead business transformation strategies in 2023.
1. Automation will be an enterprise-wide transformation
Automation has been the number one priority for most IT leaders for quite some time now. However, it still rules the list of digital transformation trends that trending for 2023 and beyond. It has already shown exemplary results in enhancing customer satisfaction, reducing manual efforts, and increasing employee productivity. According to a Salesforce Success metrics study published in 2022, organizations that used automation saw a “25% decrease in IT costs”. In 2023, more IT leaders will invest in creating more strategic enterprise-wide automation initiatives. According to a Gartner forecast, by 2024, “hyper-automation will allow organizations to lower operational costs by 30%.” This will accelerate digital transformation to drive growth. Bring automation to any part of the organization with the Salesforce platform. Automating customer service workflows, industry workflows, IT workflows, Sales workflows, or marketing workflows, a plethora of Salesforce platform tools, including MuleSoft’s RPA, can enhance productivity and reduce operational costs.
2. Composability will drive business innovation and agility
An organization needs to be agile to adapt to the rapidly changing market demands to boost customer loyalty and growth. As a result, more and more organizations will break their data silos to enhance connectivity and agility. Composability is a method for integration and automation that allows teams to reuse existing capabilities, increasing speed to market and business ROI. We have already started seeing this as a growing trend, as many of our clients have begun using a composable approach to overcome their integration challenges and address sustainability promises. According to Gartner, 60% of mainstream businesses will strategically turn towards being a composable enterprise in 2023.
3. Championing Customer Experience Still Remains The Focus
Customer experience has always been a key to driving digital transformation forward, and it will still reign in 2023 and beyond. Customer-centric approaches to commerce and leveraging them with adaptive intelligence is the key to leading digital transformation in the coming year. In Salesforce’s State of the connected customer 2022 report, “61% of consumers said they were comfortable with companies using relevant personal information transparently and beneficially,” compared to 52% in 2020. This means businesses that have invested in powerful connected customer technologies like Salesforce Sales Cloud have seen an increase in operational efficiency, customer satisfaction, and revenue from returning customers. Insights on when, how, and in which manner customers interact with the brand are forcing IT to redesign the customer experience around it. Tools like Customer Data Platform (CDP) will be the next most essential tool to champion customer experiences.
4. Acceptance of more Low code/No Code Tools
The IT team in most businesses is already overburdened with several project requests to drive transformation at scale. And pandemic created havoc in the team’s goal to deliver business-critical digital initiatives. In pursuit of innovation within the organization, business technologies need tools to self-serve the digital capabilities their IT team provides. There will be a good demand for low-code/no-code tools across the organization. This will empower non-technical users to quickly drag and drop digital capabilities and data so that they can automate processes to create services they need on their own, with the right compliances and IT guardrails built in.
5. Remote Work/ Hybrid work culture to reign and stay
The pandemic changed the way businesses operated in the past. With stay-at-home directives, many companies were forced to move their processes online to keep physically dispersed teams connected digitally. It’s a miracle that the work-from-home experiment, which did not receive much potential earlier, had soon been adopted by most and is now a permanent part of many organizations. With this flexible work approach staying with us in the coming year, focussing on culture, staff productivity, and inclusivity is one of the following significant investment areas that organizations are catching up on. Connected experience is opening doors to the total experience. Faster collaborative tools that are intuitive and engaging and enhance productivity from anywhere will be in demand to drive company-wide digital transformation. By investing in these technologies, businesses can empower their teams to continue working seamlessly globally, creating a distributed digital workforce.
These are some of the major digital transformation trends that will gain more prominence in 2023 and beyond. We have been driving digital transformation to help organizations leverage industry-leading technologies to increase scalability, enhance cross-functional collaboration, strengthen the customer experience and add the right competitive advantage. Speak to one of our digital transformation experts to learn more about how we have helped customers like yours in their digital transformation journeys.
