As businesses and cultures worldwide eagerly transition into a digital-first marketplace, seamless online customer experiences have become paramount for any company in the world to survive and, subsequently, thrive. With customers becoming the heart and soul of any organization, more companies are accelerating their shift to digital business by simultaneously reducing costs and improving online experiences for both their customers and employees. Centering your businesses around your customers will not only give you an edge above others but help you build a loyal set of customers.
At A5 we specialize in guiding industry-leading organizations through complex digital transformations of their Campaign-to-Cash processes. Attempting to adapt to ever-changing market conditions and buyer demands, our clients often struggle to manage multiple, segregated business applications that create inefficiencies and reduce go-to-market agility. Our mission is to help optimize business processes and align the appropriate technology solutions to increase scalability and drive additional revenue through unifying the Marketing, Sales, Service, and Revenue operations. A5’s full-service model provides our clients with unparalleled domain knowledge and systems expertise across all industries.
Why is Salesforce the World’s #1 CRM?
Salesforce has developed its offering to support all areas of businesses and enable digital transformation, and this is unlike any other CRM on the market. Regardless of industry or size, the power of the Salesforce platform can be easily unlocked. Over 150,000 companies, from small businesses to Fortune 500 companies, flourish on Salesforce’s secure, scalable cloud platform to manage their customer relationships. According to a Salesforce-reported customer survey in 2018-19, on average, customers using salesforce CRM have witnessed a 38% increase in decision-making speed, a 25% increase in revenue, and a 35% jump in customer satisfaction. A founding principle of Salesforce is Customer Success, and this fuels all the innovation that revolves around each solution. Connecting Salesforce’s CRM to every part of the business provides the single, unified customer view that companies need to deliver success to every customer at every stage of the company’s growth.
But, why does this matter? Because the collected data can be utilized for specific strategies within each individual Salesforce Cloud. For example, if part of an organization needs customer information for a specific purpose within marketing, sales, or service, the ultimate goal becomes successful because everyone on those teams has access to the most accurate, up-to-date data.
Enhancing the User Experience
We are always excited when we are able to help our clients execute their data strategy so they can leverage customer insights to sell better and serve better. The outcome is always greater engagement and growth. Using Salesforce, we are happy that we can help create the perfect personalized and informed experience that customers expect all the time.
Centering your business around your customers is no longer a new thing, as most businesses have started adopting the idea of “customer first”. What is more important is how you use the data your customers provide you with every day to help serve them better. Personalization definitely doesn’t mean just adding a person’s name to communications but creating a personal experience at every moment of the customer’s journey. From the first interaction with the brand, beginning at the search point, to the final point of purchase and every moment of the journey in between, brands can tap the power of Salesforce CRM to create those hyper-personalized memorable experiences.
How the Transformation Transpired
The key to strong digital transformation is upgrading capabilities in a structured manner, where organizations look to improve the areas which have the most business benefit whilst grouping related changes together. A good CRM drives digital transformation because it’s the data warehouse of the organization where important numbers are stored and processes originate. Our services are built around helping our customers succeed in their digital transformation, and Salesforce is the most powerful tool in our tool belt. While many of our customers are at different phases of their digital journey, they all realize the importance of digital transformation to their clients and the future of their business.
There are numerous CRM platforms available, but Salesforce offers services that are versatile and diverse. The platform is easy to use and requires not much technical knowledge. The ability to better manage time with Salesforce allows a large number of companies to increase their ability to provide various levels of customer service. When properly implemented, Salesforce helps companies sell and market better using customizable channels. Salesforce also permits companies to examine specific details that are connected to specific leads and even provides companies with numerous details before approaching a consumer.
Companies can organize customer profiles using Salesforce, making it far easier for management to understand the customer lifetime value (CLV) and deliver details that satisfy that person’s needs.
Many companies have discovered that Salesforce is well-suited to numerous business models and can provide detailed reports that are specified to the company’s needs. Due to these details, companies can create a fully automated system that can function on its own. The comprehensive accessibility and scalability of Salesforce help many companies grow and improve their business operations to serve their customers better.
Accelerating the Shift to Digital Business
B2B customers have come to expect the quality of their business experiences to mirror their day-to-day consumer experiences. By unlocking customer-centric growth, A5 was able to personalize these exchanges, using more robust digital channels, and generating seamless end-to-end connections.
Digital transformation is forcing companies to change the way they have been operating. And this change has been initiated by the customer. Today’s customer expects relevant content about what they are doing anytime, especially in the format or device they pick. Salesforce enables a seamless experience that can unify the pieces of the customer puzzle with the back-end systems of sales, compliances, disbursement, and other teams.
The Data Approach
Salesforce is the tool that can power customer insight and enable businesses to better serve their customers. This powerful tool helps businesses respond quicker and gain insights that enable them to stay relevant. It can integrate with most state-of-the-art apps and help make more informed calculations and get a holistic view of the organization and its overall business performance. In some cases, integrated third-party software can even be controlled directly within the Salesforce ecosystem, thereby reducing the time restraints of continually being logged into two separate systems.
Accelerating the Shift to Digital Business
The transition can be overwhelming, and that’s the main reason companies rely on the team of experts at A5 to implement Salesforce as their global CRM tool. When talking about the strategy fuelling the approach of A5, Bryan Musto, VP, Digital Experience and Financial Services at A5, commented, “The 5 A’s of our systematic approach – Audit, Advise, Align, Attain, Assist – help us connect to our clients across their customer journey. This is one of our bets tried and tested ways to help our clients center their business around their customers”
Take the First Step in Unlocking Customer-Centric Growth
Salesforce CRM has helped businesses find the right customers, build more sustainable relationships, improve sales efficiency, boost sales effectiveness, increase upsell, cross-sell opportunities, uncover referral businesses, as well as reduce time to close. Furthermore, we have also seen it increase team productivity by automating mundane tasks and giving them more decision-making authority. It has also been able to offer better customer service and improve the customer experience. Our clients use Salesforce to leverage their data so they can better understand what is important to their customers and provide a more relevant experience across all brand touchpoints and interactions.
Interested in connecting your teams on a single platform to strengthen customer relationships? Want to know how we have helped our clients center their business around their customers? Click below to learn more about driving business speed, scale, relevance, and reliance all with the world’s #1 CRM.