Managed Services: Doing Whatever It Takes to Help You Succeed

Managed Sevices Help Customer Success

Good help is hard to come by these days. At least that’s what my grandfather used to mutter under his breath every time a waiter got his order wrong or he was forced to wait in line somewhere. I’d sigh and roll my eyes, and I’d giggle along with the rest of my siblings and cousins, knowing that grandpa was just being a grandpa and things really weren’t that bad. But, then I grew up and got into the managed services business.

Now I see exactly what grandpa was talking about. All too often, I talk to customers whose previous service provider left them high and dry after implementing a piece of software. Like an army of locusts, service reps would show up at their door one day, tinker in the server room for a few days, weeks, or months and rarely talk or even acknowledge their staff. Then, just like that, they’d be gone, never to be seen again—unless the customer ponied up for a limited and expensive service contract that didn’t’ cover everything they needed to keep things running.

Seriously, good help is hard to come by these days.

That’s why we do things differently at A5. We don’t just fly in, implement sales software and call it a day. We leverage our extensive understanding of the entire lead to cash process, working with our customers to implement a cohesive solution that leads to better sales outcomes.

Here are three things that differentiates us from the rest:

We’re sales experts.

I know everyone says this, but we stand behind our years of experience, perspective, and knowledge of best practices to attain the results our customers need.

Our focus is on a unified lead to cash process—specifically CRM, Configure Price Quote (CPQ), and Sales Performance Management (SPM) solutions—and you won’t find anyone else that truly understands the symbiotic relationship between the front, middle, and back-office systems.

We understand that sales aren’t just about the rep. Successful deals are an orchestrated effort between marketing, the product team, sales operations, managers, services, legal, and finance—and each sale touches dozens of business systems as it flows through the organization.

A lot of this can be automated through digital transformation initiatives—and we are experts at optimizing the entire lead to cash process from CRM to supply chain management so our customers can increase margins and profitability.

This expertise has been validated by the vendors we work with. A5 is the only Oracle partner awarded the coveted Cloud Excellence Implementer (CEI) status for CPQ, SPM, and Sales Force Automation. Based on customer feedback, the program identifies companies that provide superior service, and we’re happy to be leaders in this area.

Managed Services = Ongoing Customer Success

Our main goal with our customers is to make sure you succeed, and we’ll do everything we can to increase your chances of success.

Our Managed Services Program provides ongoing access to our highly skilled and certified experts who can help you maintain, improve and monitor your sales ecosystem. This includes supporting local business hours no matter where you do business and a measurable Service Level Agreement (SLA) that ensures your business is up and running when you need it to be.

Our 100% customized programs include post-project support, application maintenance, incident response, upgrades and release management, and staff augmentation if necessary. Tying everything together is a dedicated customer success manager who is your single point of contact.

We’re flexible, not expensive

This isn’t to say that we’ll throw the kitchen sink at you to keep you happy, racking up billable hours along the way. We work within your budget to provide the level of support you need—no more, no less. We use a mix of onshore and offshore resources for cost-effectiveness and offer varying levels of SLA commitments. You pick the plan and hours that work for you.

Most importantly, we back up our commitment to giving you exactly what you need with our flexible managed service plans. We throw in 10 percent more hours per month for free and don’t charge for overages. For example, if you pay for 100 hours, we’ll give you 110. Unused hours roll over as well, and we give you an option to scale as you see fit.

I think my grandfather would be proud of the way A5 treats its customers. We bend over backward to ensure successful sales outcomes, lending our expertise where needed at an affordable and fair price.

Ready to learn more?
A5 is a systems implementer focused on creating Digital Transformations strategies. Our A5 methodology modernizes your lead to cash process and makes your supply chain lean by leveraging industry-leading packaged software, such as Salesforce and Oracle.

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Charles Scripps, Board Member

Chad has over ten years of experience investing in dynamic, growing businesses in diverse industries and geographies. His private equity experience includes HIG Capital, which has over $12B in capital under management, and AEA Investors, which manages over $3B of invested and committed capital. While at HIG and AEA, Chad led diligence, structuring, and financial analysis of potential and existing investments, and completed transactions in the industrial products and consumer services industries. Chad also has experience investing in the public equity markets, most notably as a Managing Director at Fox Point Capital, a $1B fund seeded by Julian Robertson of Tiger Management. He invested across a number of industries, including industrials, financials, technology, and consumer products, and led Fox Point’s international research. Prior to focusing his career on investing, Chad was a management consultant at McKinsey and Company, solving strategic problems for the world’s leading companies. Chad earned an MBA with Honors in Finance from the Wharton School at the University of Pennsylvania and a BS with Distinction in Chemical Engineering from the University of Wisconsin-Madison.

Lester F. Alexander II, Board Member

Les Alexander is a partner with Jefferson Capital Partners where he provides mezzanine and equity capital for growth and buyout transactions. Mr. Alexander is a member of the firm’s investment committee and serves on the board of directors of several portfolio companies where he is actively involved in strategic planning and corporate governance. Prior to joining Jefferson Capital, he worked at Advantage Capital Partners where he completed several portfolio company investments and served on the investment committee. Before becoming a private equity investor, Mr. Alexander served as president of Ferrara Fire Apparatus, Inc., a leading fire truck and emergency vehicle manufacturer. At Ferrara, he was responsible for managing a workforce of 450 employees producing over 300 vehicles annually for its domestic and international customers. As an investment banker for 15 years with such firms as Howard Weil, Southcoast Capital, and J.C. Bradford & Co., Mr. Alexander completed over 50 public offerings of debt and equity securities, private placements, and merger and acquisition transactions totaling more than $7 billion for public and private companies in a variety of industries. Mr. Alexander is an adjunct professor at Tulane University and Loyola University where he teaches graduate and undergraduate classes in investment banking, private equity & venture capital, advanced financial management, investments, and entrepreneurship. He is also the board president for Benjamin Franklin High School, a public charter school in New Orleans. Mr. Alexander is the former Chairman Finance of the Association for Corporate Growth (ACG) and served on the global Board of Directors. He is a founder of the Louisiana chapter of ACG and was a recipient of the ACG global Meritorious Service Award and the Louisiana chapter’s Outstanding Service Award. Mr. Alexander received his bachelor of science in Commerce from the University of Virginia in 1989 and his MBA from the University of North Carolina in 1993.

Patrick F. Healy, Board Member

Based in Kansas City, Mr. Healy is a co-founder of C3 Capital. He has been an active private equity investor since 1985 and was a co-founder of C3 Holdings in 1994. Prior to this time, he sponsored and structured equity investments in real estate. He gained extensive workout and restructuring experience as chair of the creditor’s committee of a $1 billion bankruptcy and from being called upon to rescue a publicly-traded company from a major fraud. Mr. Healy was a senior tax partner at Mayer Hoffman McCann, a regional CPA firm, for eleven years. He received a Bachelor of Science in Accounting from the University of Kansas.

Chris Waters, VP of Strategic Sales

As Vice President of Strategic Sales, Chris guides and influences all strategic sales activities at A5 , starting in presales activities, successful sales methodology, sales process, and continued revenue generation and expansion opportunities. Furthermore, he will provide oversight in strategic sales function for the company and develop strategic sales plans that will promote growth in sales and customer satisfaction. Chris has proven his commitment to sales leadership and organizational success through field leadership as National Sales Manager at Deluxe Corporation, Field Sales Manager within the Social / Analytics Cloud at Oracle, US Regional Manager for CPQ Major Accounts at Oracle and now as Vice President on Sr. Leadership Team at A5.

Keith Fox, GM Salesforce Canada

Keith Fox is a software and consulting veteran for the past 34 years. Keith started his career at EDS which was followed by 4-year stint offshore in Bermuda. Keith then returned to Canada where he held a number of progressive sales and technical positions with software companies such as Sybase, BEA, and Oracle. After his stint with Oracle, Keith founded Cloudware Connections, a premier Salesforce consulting partner. 11 years down the line, Cloudware was acquired by A5, and Keith joined as GM for Canada.

Tarun Sharma, Practice Director and Senior Solution Architect

Tarun Sharma is Vice President Customer Success at A5 and is responsible for customer success, project operations, recruitment, resource utilization and sales operations functions for Oracle practice. As a business and technology leader Tarun helps businesses develop solution strategies to streamline the sales process and improve customer relations to drive revenues, profits and build brand loyalty. Tarun has led customers through digital transformation journeys. He has commanded strategic and tactical initiatives to shorten sales cycles, increase deal values and productivity, improve brand awareness and help organizations become easier to do business with. He has helped customers modernize their sales enablement tools and present a single source of information to support an omni-channel sales approach. This includes global roll-out for multiple business units included multi-currency and multi-language. Tarun graduated from Texas A&M University with a master’s degree in Industrial Engineering.

Adam Rosenfield, VP of Salesforce Practice

As Vice President of A5’s consulting practice – Adam is responsible for both strategic alliances with partners and expanded sales growth through the entire portfolio of A5 services. With over 20 years of Sr. level management consulting expertise – Adam has worn multiple hats in his career including practice development, sales, and client advisory. He has sold & delivered countless enterprise transformational initiatives creating a measurable competitive advantage for his customers. In addition to various technical software certifications, Adam holds an undergraduate and master’s degree in Accounting & Information Technology from the University of Texas at Austin and resides in El Paso Texas with his wife and 3 children.

PJ Alfrejd, CFO

As the CFO, PJ is responsible for all things financial at A5. With over 20 years of experience in financial leadership positions, PJ has worn all the hats required of a growing tech business. His extensive knowledge of the consulting industry, experience with M&A, and strength in operational finance is another catalyst to take A5 to the next level in its growth trajectory. PJ is a CPA with a BS in Accounting from the University of Illinois, Urbana-Champaign, and has held various finance leadership positions at Exodus/Savvis (acquired by Centurylink), Neohapsis (acquired by Cisco), and mFoundry (acquired by FIS).

Vinay Kruttiventi, President & CEO / Chairman of the Board

As the CEO of A5, Vinay plays an active role in all aspects of the day-to-day business operations. He is also actively involved in establishing strategy and vision for the company, is a customer advocate with Salesforce and Oracle product development, and is also actively involved in various and industry user / special Interest groups. Since founding the company in 2004, Vinay has successfully grown the business into a leading Salesforce and Oracle partner focused on CPQ and ERP. Vinay was a very hands-on implementing and architecting CPQ solutions to over 50 complex transformation projects for various Fortune 500 companies since 1996. Vinay is a leading authority on industry/process/ technology in Configure-Price-Quote and ERP applications. Vinay graduated from Osmania University with a Bachelor of Engineering degree and from JNTU with a Master in Technology degree.