We Are A5

Founded in 2004, A5 has evolved into a full-service solutions provider and a leader in digital transformation.

We guide companies in their journey to find increased efficiency, productivity and revenue with our A5 process. This approach identifies a brand’s sticking points, diagnoses the problem, creates and implements solutions and then continually reports on the progress of those solutions in order to set the company up for future success.

A5 Core Values

Our Values

INNOVATE | EMPOWER | EVOLVE

We strongly believe in a culture of innovation, empowerment and caring about our customers, communities & employees.

Our solutions providers offer extensive knowledge and perspective gained through decades of experience working across multiple industries. We understand the symbiotic relationship from lead-to-cash and the daily challenges faced by Sales, Operations & Finance and we want to help your business overcome them.

Our
Mission

At A5, our purpose is to help businesses streamline their processes, improve efficiency and drive revenue using the latest digital technologies, in order to serve their customers and employees better.

Leadership Team

Vinay Kruttiventi, President & CEO of A5
Vinay Kruttiventi, CEO
As the CEO of A5, Vinay plays an active role in all aspects of the day-to-day business operations. He is also actively involved in establishing strategy and vision for the company, is a customer advocate with Salesforce and Oracle product development, and is also actively involved in various and industry user / special Interest groups. Since founding the company in 2004, Vinay has successfully grown the business into a leading Salesforce and Oracle partner focused on CPQ and ERP. Vinay was a very hands-on implementing and architecting CPQ solutions to over 50 complex transformation projects for various Fortune 500 companies since 1996. Vinay is a leading authority on industry/process/ technology in Configure-Price-Quote and ERP applications. Vinay graduated from Osmania University with a Bachelor of Engineering degree and from JNTU with a Master in Technology degree.
Vinay Kruttiventi
President & CEO
Chairman of the Board
Krishnanand Jayadevan
Krishnanand Jayadevan, Vice President-Offshore Delivery & CoE
Krishnanand is the Vice President of Offshore Delivery and Centre Of Excellence (CoE) at A5. He started the A5 offshore delivery Centre at Bangalore, India and served as the head of the operations with oversight for HR, Training, General Management and Project Delivery. Prior to him being promoted to the current role, KJ has successfully led and implemented solutions for over 30 customers across the Globe. Krishnanand graduated from Siddaganga Institute Of Technology, Karnataka with a Bachelor’s degree in Computer Science Engineering.
Krishnanand Jayadevan
Vice President
Offshore Delivery & CoE
PJ Alfrejd, VP of Finance and Operations for A5
PJ Alfrejd, VP of Finance and Operations
As the Vice President of Finance and Operations, PJ is responsible for all things financial at A5. With over 20 years of experience in financial leadership positions, PJ has worn all the hats required of a growing tech business. His extensive knowledge of the consulting industry, experience with M&A, and strength in operational finance is another catalyst to take A5 to the next level in its growth trajectory. PJ is a CPA with a BS in Accounting from the University of Illinois, Urbana-Champaign, and has held various finance leadership positions at Exodus/Savvis (acquired by Centurylink), Neohapsis (acquired by Cisco), and mFoundry (acquired by FIS).
PJ Alfrejd
CFO

 

Mitch Mocle
Managing Director Salesforce A5 Canada
Adam Rosenfield, Vice President of Salesforce Practice
As Vice President of A5’s consulting practice – Adam is responsible for both strategic alliances with partners and expanded sales growth through the entire portfolio of A5 services. With over 20 years of Sr. level management consulting expertise – Adam has worn multiple hats in his career including practice development, sales, and client advisory. He has sold & delivered countless enterprise transformational initiatives creating a measurable competitive advantage for his customers. In addition to various technical software certifications, Adam holds an undergraduate and master’s degree in Accounting & Information Technology from the University of Texas at Austin and resides in El Paso Texas with his wife and 3 children.
Adam Rosenfield
Vice President of Salesforce Practice
Keith Fox, GM Salesforce Canada
Keith Fox is 34 year software and consulting veteran. Keith started his career at EDS which was followed by 4 year stint offshore in Bermuda. Keith then returned to Canada where he held a number of progressive sales and technical positions with software companies such as Sybase, BEA and Oracle. After Oracle, Keith founded Cloudware Connections, a premiere Salesforce.com consulting partner. After 11 years Cloudware was acquired by A5 and Keith joined as GM for Canada.
Keith Fox
GM Salesforce Canada
Dave Farley, Vice President of CPQ for A5
Dave Farley, Vice President of CPQ
As Vice President of Oracle Practice, Dave guides and influences all Oracle related activities at A5, starting in the presales process through the successful launch and maintenance of each CPQ implementation. Dave has spent most of his career in the Oracle CPQ field, starting at Accenture and then working with the BigMachines consulting team through their acquisition by Oracle. Prior to A5, Dave was a Product Manager for Oracle, working on the CPQ Cloud platform. He has a Bachelor’s Degree in Computer Science from the University of Notre Dame.
David Farley
Vice President of Industry Solutions
Linda D’eon
SVP Customer Success Canada
Tarun Sharma
Tarun Sharma, Practice Director and Senior Solution Architect
Tarun Sharma is Vice President Customer Success at A5 and is responsible for customer success, project operations, recruitment, resource utilization and sales operations functions for Oracle practice. As a business and technology leader Tarun helps businesses develop solution strategies to streamline sales process and improve customer relations to drive revenues, profits and build brand loyalty. Tarun has led customers through digital transformation journeys. He has commanded strategic and tactical initiatives to shorten sales cycles, increase deal values and productivity, improve brand awareness and help organizations become easier to do business with. He has helped customers modernize their sales enablement tools and present a single source of information to support an omni-channel sales approach. This includes global roll-out for multiple business units included multi-currency and multi-language. Tarun graduated from Texas A&M University with a master’s degree in Industrial Engineering.
Tarun Sharma
Vice President
Customer Success
Chris Waters, Vice President of Strategic Sales
As Vice President of Strategic Sales, Chris guides and influences all strategic sales activities at A5 , starting in presales activities, successful sales methodology, sales process, and continued revenue generation and expansion opportunities. Furthermore, he will provide oversight in strategic sales function for the company and develop strategic sales plans that will promote growth in sales and customer satisfaction. Chris has proven his commitment to sales leadership and organizational success through field leadership as National Sales Manager at Deluxe Corporation, Field Sales Manager within the Social / Analytics Cloud at Oracle, US Regional Manager for CPQ Major Accounts at Oracle and now as Vice President on Sr. Leadership Team at A5.
Chris Waters
Vice President of Strategic Sales

Board of Directors

Vinay Kruttiventi, President & CEO of A5
Vinay Kruttiventi, President & CEO/Chairman of the Board
As the CEO of A5, Vinay plays an active role in all aspects of the day-to-day business operations. He is also actively involved in establishing strategy and vision for the company, is a customer advocate with Salesforce and Oracle product development, and is also actively involved in various and industry user / special Interest groups. Since founding the company in 2004, Vinay has successfully grown the business into a leading Salesforce and Oracle partner focused on CPQ and ERP. Vinay was a very hands-on implementing and architecting CPQ solutions to over 50 complex transformation projects for various Fortune 500 companies since 1996. Vinay is a leading authority on industry/process/ technology in Configure-Price-Quote and ERP applications. Vinay graduated from Osmania University with a Bachelor of Engineering degree and from JNTU with a Master in Technology degree.
Vinay Kruttiventi
President & CEO
Chairman of the Board
Patrick Healey
Patrick F. Healy, Board Member
Based in Kansas City, Mr. Healy is a co-founder of C3 Capital. He has been an active private equity investor since 1985 and was a co-founder of C3 Holdings in 1994. Prior to this time, he sponsored and structured equity investments in real estate. He gained extensive workout and restructuring experience as chair of the creditors committee of a $1 billion bankruptcy and from being called upon to rescue a publicly traded company from a major fraud. Mr. Healy was a senior tax partner at Mayer Hoffman McCann, a regional CPA firm, for eleven years. He received a Bachelor of Science in Accounting from the University of Kansas.
Patrick F. Healy
Board Member
Lester Alexander II
Lester F. Alexander II, Board Member
Les Alexander is a partner with Jefferson Capital Partners where he provides mezzanine and equity capital for growth and buyout transactions. Mr. Alexander is a member of the firm’s investment committee and serves on the board of directors of several portfolio companies where he is actively involved in strategic planning and corporate governance. Prior to joining Jefferson Capital he worked at Advantage Capital Partners where he completed several portfolio company investments and served on the investment committee. Before becoming a private equity investor, Mr. Alexander served as president of Ferrara Fire Apparatus, Inc., a leading fire truck and emergency vehicle manufacturer. At Ferrara, he was responsible for managing a workforce of 450 employees producing over 300 vehicles annually for its domestic and international customers.As an investment banker for 15 years with such firms as Howard Weil, Southcoast Capital, and J.C. Bradford & Co., Mr. Alexander completed over 50 public offerings of debt and equity securities, private placements, and merger and acquisition transactions totaling more than $7 billion for public and private companies in a variety of industries. Mr. Alexander is an adjunct professor at Tulane University and Loyola University where he teaches graduate and undergraduate classes in investment banking, private equity & venture capital, advanced financial management, investments, and entrepreneurship. He is also the board president for Benjamin Franklin High School, a public charter school in New Orleans. Mr. Alexander is the former Chairman of Finance of the Association for Corporate Growth (ACG) and served on the global Board of Directors. He is a founder of the Louisiana chapter of ACG and was a recipient of the ACG global Meritorious Service Award and the Louisiana chapter’s Outstanding Service Award.Mr. Alexander received his bachelor of science in Commerce from the University of Virginia in 1989 and his MBA from the University of North Carolina in 1993.
Lester F. Alexander II
Board Member
Charles Scripps
Charles Scripps, Board Member
Chad has over ten years experience investing in dynamic, growing businesses in diverse industries and geographies. His private equity experience includes HIG Capital, which has over $12B in capital under management, and AEA Investors, which manages over $3B of invested and committed capital. While at HIG and AEA, Chad led diligence, structuring, and financial analysis of potential and existing investments, and completed transactions in the industrial products and consumer services industries. Chad also has experience investing in the public equity markets, most notably as a Managing Director at Fox Point Capital, a $1B fund seeded by Julian Robertson of Tiger Management. He invested across a number of industries, including industrials, financials, technology, and consumer products, and led Fox Point’s international research. Prior to focusing his career on investing, Chad was a management consultant at McKinsey and Company, solving strategic problems for the world’s leading companies.Chad earned an MBA with Honors in Finance from the Wharton School at the University of Pennsylvania and a BS with Distinction in Chemical Engineering from the University of Wisconsin-Madison.
Charles Scripps
Board Member

Partners
& Practices

A5 is proud to be partnered with the industry’s top software as a service, platform as a service, infrastructure as a service and data as a service providers. Together, we create solutions for businesses that impact their bottom line and improve their capabilities.