The Platform Play: Why Enterprise Software Consolidation Beats Best-of-Breed in 2025

The Platform Play: Why Enterprise Software Consolidation Beats Best-of-Breed in 2025

The enterprise software landscape has reached a pivotal moment. As we advance through 2025 and look toward 2026, the “best-of-breed” approach that dominated the previous decade is giving way to comprehensive enterprise software consolidation. Today’s most successful organizations are discovering that enterprise software consolidation — the strategic unification of disparate tools onto unified platforms — delivers competitive advantages that fragmented technology stacks simply cannot match.

The Great Platform Consolidation: What the 2025 Numbers Tell Us

According to Grand View Research, the global enterprise software sector has demonstrated remarkable growth, with valuations rising from approximately USD 263.79 billion in 2024 to projected revenues exceeding USD 517.26 billion by 2030 — representing a compound annual growth rate of over 12.1% from 2025 to 2030. Yet this growth isn’t driven by tool proliferation — it’s powered by consolidation onto comprehensive platforms.

Industry analysts report that the Enterprise Software market worldwide is expected to experience consistent growth of approximately 6.18% (2025-2029) annually through 2029, with cloud-based architecture platforms now commanding 60% of market share as of 2025. This massive shift toward unified platforms reflects a fundamental change in how organizations approach technology strategy.

The answer to digital transformation challenges increasingly lies not in adding more tools, but in platform consolidation. Gartner predicts that 40% of enterprise applications will be integrated with task-specific AI agents by 2026, up from less than 5% today — a capability that’s only achievable through unified platform architectures.

The Best-of-Breed Illusion: Why "Perfect" Tools Create Imperfect Systems

Enterprises often purchase software from different vendors to obtain the best-of-breed offering for each application area, as Gartner notes. The logic seems sound: choose the absolute best CRM, the best marketing automation tool, the best analytics platform, and connect them all together. What could go wrong?

Everything — which is precisely why enterprise software consolidation has emerged as the superior strategy for organizations seeking sustainable competitive advantage.

The Hidden Costs of Integration Hell

A recent analysis of a $19 billion global manufacturing company (let’s call them “GlobalCorp”) reveals the true cost of best-of-breed approaches. When GlobalCorp began their digital transformation journey, they faced:

  • Heavy technical debt across fragmented legacy systems
  • Disconnected operations across multiple regions
  • Siloed marketing and lead generation systems
  • The inability to achieve unified reporting and analytics

Sound familiar? This scenario plays out in enterprises worldwide, where best-of-breed creates what I call “integration hell” — a state where the cost and complexity of connecting disparate systems exceeds their individual benefits.

The AI and Platform Convergence: Why 2025-2026 Changes Everything

The most compelling driver for platform consolidation in 2025 isn’t operational efficiency — it’s AI readiness. McKinsey’s 2025 State of AI report reveals that 72% of organizations have now adopted generative AI in at least one business function, up from 65% in 2024. However, only 1% of companies have actually reached AI maturity, with 92% of businesses planning to increase their AI investments this year.

This massive gap between AI adoption and AI maturity is largely explained by data architecture limitations. As per the analyst reports, the enterprise data integration market is projected to grow from $15.22 billion in 2025 to over $30.17 billion by 2033, driven by the critical need to connect diverse systems — CRMs, ERPs, databases, and SaaS applications — into unified architectures that AI systems can effectively leverage.

The Platform Advantage: Why Unified Beats Specialized

1. Data Coherence Drives AI Readiness

The most compelling argument for platform consolidation isn’t efficiency — it’s intelligence. Unified platforms create what we call “data coherence”: a single source of truth that enables sophisticated analytics and AI applications.

Consider GlobalCorp’s transformation to a unified platform approach. By consolidating their sales, service, and marketing operations onto a single platform, they achieved:

  • Unified customer 360-degree views across all touchpoints
  • Real-time reporting and dashboard capabilities that were impossible with siloed systems
  • AI-ready data architecture that supports predictive analytics and automation

2. Future-Proofing Through Platform Evolution

Looking toward 2026, three out of every four business executives will need to adapt to new markets and industries using digital platforms. This adaptability comes from platform standardization, not tool proliferation.

Modern platforms are evolving rapidly to meet emerging needs. McKinsey’s Technology Trends Outlook 2025 identifies agentic AI and application-specific semiconductors as key emerging trends — capabilities that integrated platforms can adopt seamlessly while best-of-breed approaches struggle with compatibility.

When GlobalCorp adopted a “less than 20% customization” philosophy — focusing on configuration over customization — they achieved:

  • Seamless system upgrades without breaking custom integrations
  • Rapid deployment to new markets using proven templates
  • Consistent user experience across global teams

3. Total Cost of Ownership Reality Check

While best-of-breed tools might seem cost-effective individually, the total cost of ownership tells a different story:

Cost comparison showing best-of-breed hidden costs including integration maintenance, data synchronization issues, multiple vendor contracts, and scattered training versus platform consolidated benefits of single vendor relationship, native integrations, unified training, centralized security, and predictable upgrades

The Multi-Cloud Platform Strategy: Having Your Cake and Eating It Too

The most sophisticated platform approach isn’t about choosing a single application — it’s about choosing a single ecosystem. Leading platforms like Salesforce now offer specialized clouds that maintain best-of-breed functionality while preserving platform benefits.

GlobalCorp’s multi-cloud expansion illustrates this perfectly. They started with basic Salesforce Sales cloud and service cloud functionality, then expanded to include:

  • Manufacturing Cloud for industry-specific processes
  • Partner and Customer Communities for ecosystem management
  • Data Cloud for unified analytics
  • Revenue Cloud Advanced for complex quote-to-cash processes

Each cloud maintains specialized functionality while sharing common data models, security frameworks, and user interfaces.

The AI and Automation Multiplier Effect

Perhaps the most compelling argument for platform consolidation is the multiplication effect it creates for AI and automation initiatives.

Real-Time Intelligence at Scale

When GlobalCorp migrated their 200+ global chat queues to their unified messaging platform, they didn’t just consolidate tools — they enabled intelligent routing across 18+ languages. This kind of sophisticated automation is only possible when systems share common data models and workflows.

Workflow Automation Without Integration Nightmares

Complex approval workflows, document generation, and contract management become exponentially easier on unified platforms. GlobalCorp’s quote-to-cash transformation handles:

  • Hundreds of quoting locations
  • Tens of millions of sellable products
  • Multiple legacy ERP system integrations
  • Complex global pricing rules

This level of complexity would be nearly impossible to manage across disparate best-of-breed systems.

The AI and Automation Multiplier Effect

The Strategic Framework: When to Consolidate vs. Specialize

Not every organization should immediately abandon all specialized tools, for enterprise software consolidation is becoming clearer as we move through 2025:

Consolidate When:

  • Data integration is critical to business operations
  • User experience consistency impacts productivity
  • AI and automation are strategic priorities
  • Rapid scaling is required
  • Total cost of ownership is a concern

Maintain Best-of-Breed When:

  • Highly specialized functions have no platform equivalent
  • Regulatory requirements demand specific tools
  • Integration complexity is minimal
  • The tool provides significant competitive advantage

Implementation Lessons: The GlobalCorp Playbook

GlobalCorp’s transformation offers a proven playbook for platform consolidation:

Phase 1: Foundation Building

  • Standardize core processes before platform migration
  • Establish data governance frameworks
  • Design for 80/20 configuration vs. customization

Phase 2: Unified Operations

  • Migrate high-impact, low-complexity functions first
  • Establish single source of truth for customer data
  • Train users on unified interfaces

Phase 3: Advanced Capabilities

  • Layer on AI and automation using unified data
  • Expand to specialized clouds within the platform
  • Optimize workflows using native integration capabilities

Phase 4: Continuous Evolution

  • Regular platform updates without breaking changes
  • Ongoing process optimization using platform best practices
  • Strategic expansion to new capabilities and markets

The Competitive Reality: Platform Leaders Are Pulling Ahead

90% of businesses are engaged in digital initiatives, but not all digital transformations are created equal. Organizations that have embraced platform consolidation are demonstrating measurable advantages:

  • Faster time-to-market for new products and services
  • Higher customer satisfaction through unified experiences
  • Better financial performance through operational efficiency
  • Greater agility in responding to market changes

The 2025-2026 Decision: Evolution or Revolution?

As we progress through 2025 toward 2026, the platform vs. best-of-breed debate has largely settled. The question isn’t whether platforms will dominate — it’s whether your organization will lead or follow this transformation.

Current market indicators show that companies embracing platform consolidation are pulling ahead. The Enterprise Software market is projected to grow by 6.18% through 2029, with cloud-based platforms reaching 60% market share in 2025. Organizations still managing fragmented tool stacks are finding themselves increasingly disadvantaged in AI adoption, operational efficiency, and competitive agility.

The Path Forward: Making Platform Consolidation Work

Success in platform consolidation requires more than technology selection — it demands strategic thinking:

Four-step enterprise software consolidation implementation roadmap: 1) Start with business outcomes and success metrics, 2) Design for future evolution and continuous innovation, 3) Invest in change management with training and communication, 4) Partner for success with specialized implementation expertise

The Platform Imperative

The evidence is clear: while best-of-breed approaches dominated the past decade, enterprise software consolidation is defining the next one. Organizations like GlobalCorp that embrace this shift are achieving operational efficiencies, customer experience improvements, and competitive advantages that simply aren’t possible with fragmented tool sets.

The question for enterprise leaders isn’t whether to pursue enterprise software consolidation — it’s how quickly you can make the transition while maintaining business continuity. In a world where digital transformation spending is projected to reach 2.5 trillion U.S. dollars annually, the organizations that get platform strategy right will capture disproportionate value.

The platform play isn’t just about better software — it’s about building a foundation for the intelligent, automated, customer-centric business of tomorrow. And tomorrow, as GlobalCorp learned, starts today.

Looking to evaluate platform consolidation for your organization? Consider conducting a comprehensive audit of your current tool stack, integration costs, and data fragmentation challenges. The investment in platform unification often pays for itself within the first year through operational efficiencies alone — before you even factor in the AI and automation capabilities that unified platforms enable. 

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Satch Patel, Executive Vice President, MD, UK & EMEA

Satch brings 25+yrs of enterprise global solution experience having contributed to the growth of some of the worlds largest marquee software and hardware giants in the industry from Oracle Corporation, Sun Microsystems, Cisco/EMC, to Apttus & Salesforce.
 
Satch has helped many blue chip organisations realise their vision to modernize their systems from the front office to back office revenue operations to meet the demands of today’s radically transforming and digitally-driven business models, having worked with the likes of Linklaters, CliffordChance, Barclays, RELX Group, Microfocus, Novartis, Siemens, PayPal, Vista Equity Group Companies, London Stock Exchange, TPICAP and Princes Trust.
 
With his leadership approach, experience and passion for helping companies drive transformative change, Satch has a deep expertise in many industries, technologies and best practices across the lead to revenue lifecycle and how driving such digital transformation(s) can improve business growth and increase operational efficiencies  as well as preparing businesses for M&A activities.

Brion Schweers, Board Observer

Brion Schweers is a Senior Vice President of Product Management at Salesforce, currently managing the Revenue Cloud Solution Excellence team. During the past 30 years, Brion has assisted enterprises around the world in transforming their business by focusing on their Product-to-Cash processes. Prior to joining Salesforce Brion was VP & GM, CPQ at Apttus, VP, Sales & Success at A5 Consulting, served on the OAUG ConfigSIG Board and spent 15 years at Oracle in various roles related to their CX and CPQ products. Brion is also the executive Sponsor of Vetforce – Carolinas and is actively involved in the Salesforce Military program where he mentors Veterans and their spouses with actionable, personalized career advice.

Joseph Truhe, Board Member

Joseph Truhe has over 20 years of investing experience. Prior to joining Jefferson Capital in 2013 Joseph was a Portfolio Manager with Whitney Bank in New Orleans, Louisiana, where he oversaw the company’s Trust accounts and served as the Energy sector analyst for the Hancock Horizon Funds. Prior to Whitney, Joseph worked as an analyst and member of the investment committee at HFR Asset Management, a multi-billion dollar hedge fund platform in Chicago, Illinois. There, Joseph reviewed and maintained investment discretion over the firm’s Event Driven and Asia-focused hedge fund allocations. He was also responsible for the expansion of the firm’s Asia-focused fund offerings.  Joseph holds a BA in Economics from Yale University.

Steve Swartzman, Board Member

Steve Swartzman is a Principal and co-founder of CPC. Previously, as a co-founder of C3 Capital, he helped originate and manage over 35 investments, including national brands such as American Apparel, Traeger Grills, and Grunt Style. Steve’s chief focus remains consumer brands and e-commerce enablement businesses, and he currently serves on the boards of Grunt Style, Accel Clinical Research, Spoke Custom Products, Warne Scope Mounts, and New World Natural Brands.

Prior to C3, Steve structured and managed subordinated debt investments at KC Venture Group, and he spent 7 years as a Vice President with Citibank in New York, managing client relationships for emerging markets clients and structuring over $1 billion in complex trade financings. He is a past President of the Midwest chapter of the Small Business Investment Alliance, and he serves on the board of the International Center for Music at Park University in Kansas City.

Steve received a MBA from Columbia Business School and an AB in History and Literature from Harvard College.

He resides in Kansas City, where he was raised, with his wife Evelina and two sons, Harrison and Zandy. When he’s not working, his favorite activities are fishing, golfing, and eating.

Charles Scripps, Board Member

Chad has over ten years of experience investing in dynamic, growing businesses in diverse industries and geographies. His private equity experience includes HIG Capital, which has over $12B in capital under management, and AEA Investors, which manages over $3B of invested and committed capital. While at HIG and AEA, Chad led diligence, structuring, and financial analysis of potential and existing investments, and completed transactions in the industrial products and consumer services industries. Chad also has experience investing in the public equity markets, most notably as a Managing Director at Fox Point Capital, a $1B fund seeded by Julian Robertson of Tiger Management. He invested across a number of industries, including industrials, financials, technology, and consumer products, and led Fox Point’s international research. Prior to focusing his career on investing, Chad was a management consultant at McKinsey and Company, solving strategic problems for the world’s leading companies. Chad earned an MBA with Honors in Finance from the Wharton School at the University of Pennsylvania and a BS with Distinction in Chemical Engineering from the University of Wisconsin-Madison.

Lester F. Alexander II, Board Member

Les Alexander is a partner with Jefferson Capital Partners where he provides mezzanine and equity capital for growth and buyout transactions. Mr. Alexander is a member of the firm’s investment committee and serves on the board of directors of several portfolio companies where he is actively involved in strategic planning and corporate governance. Prior to joining Jefferson Capital, he worked at Advantage Capital Partners where he completed several portfolio company investments and served on the investment committee. Before becoming a private equity investor, Mr. Alexander served as president of Ferrara Fire Apparatus, Inc., a leading fire truck and emergency vehicle manufacturer. At Ferrara, he was responsible for managing a workforce of 450 employees producing over 300 vehicles annually for its domestic and international customers. As an investment banker for 15 years with such firms as Howard Weil, Southcoast Capital, and J.C. Bradford & Co., Mr. Alexander completed over 50 public offerings of debt and equity securities, private placements, and merger and acquisition transactions totaling more than $7 billion for public and private companies in a variety of industries. Mr. Alexander is an adjunct professor at Tulane University and Loyola University where he teaches graduate and undergraduate classes in investment banking, private equity & venture capital, advanced financial management, investments, and entrepreneurship. He is also the board president for Benjamin Franklin High School, a public charter school in New Orleans. Mr. Alexander is the former Chairman Finance of the Association for Corporate Growth (ACG) and served on the global Board of Directors. He is a founder of the Louisiana chapter of ACG and was a recipient of the ACG global Meritorious Service Award and the Louisiana chapter’s Outstanding Service Award. Mr. Alexander received his bachelor of science in Commerce from the University of Virginia in 1989 and his MBA from the University of North Carolina in 1993.

Patrick F. Healy, Board Member

Based in Kansas City, Mr. Healy is a co-founder of C3 Capital. He has been an active private equity investor since 1985 and was a co-founder of C3 Holdings in 1994. Prior to this time, he sponsored and structured equity investments in real estate. He gained extensive workout and restructuring experience as chair of the creditor’s committee of a $1 billion bankruptcy and from being called upon to rescue a publicly-traded company from a major fraud. Mr. Healy was a senior tax partner at Mayer Hoffman McCann, a regional CPA firm, for eleven years. He received a Bachelor of Science in Accounting from the University of Kansas.

Chris Waters, VP of Strategic Sales

As Vice President of Strategic Sales, Chris guides and influences all strategic sales activities at A5 , starting in presales activities, successful sales methodology, sales process, and continued revenue generation and expansion opportunities. Furthermore, he will provide oversight in strategic sales function for the company and develop strategic sales plans that will promote growth in sales and customer satisfaction. Chris has proven his commitment to sales leadership and organizational success through field leadership as National Sales Manager at Deluxe Corporation, Field Sales Manager within the Social / Analytics Cloud at Oracle, US Regional Manager for CPQ Major Accounts at Oracle and now as Vice President on Sr. Leadership Team at A5.

Keith Fox, GM Salesforce Canada

Keith Fox is a software and consulting veteran for the past 34 years. Keith started his career at EDS which was followed by 4-year stint offshore in Bermuda. Keith then returned to Canada where he held a number of progressive sales and technical positions with software companies such as Sybase, BEA, and Oracle. After his stint with Oracle, Keith founded Cloudware Connections, a premier Salesforce consulting partner. 11 years down the line, Cloudware was acquired by A5, and Keith joined as GM for Canada.

Tarun Sharma, Vice President Delivery

Tarun Sharma is Vice President Delivery at A5 and is responsible for customer success, project operations, recruitment, resource utilization, and sales operations functions for Oracle practice. As a business and technology leader Tarun helps businesses develop solution strategies to streamline the sales process and improve customer relations to drive revenues, profits, and build brand loyalty. Tarun has led customers through digital transformation journeys. He has commanded strategic and tactical initiatives to shorten sales cycles, increase deal values and productivity, improve brand awareness and help organizations become easier to do business with. He has helped customers modernize their sales enablement tools and present a single source of information to support an omni-channel sales approach. This includes global roll-out for multiple business units included multi-currency and multi-language. Tarun graduated from Texas A&M University with a Master’s degree in Industrial Engineering.

Adam Rosenfield, VP of Salesforce Practice

As Vice President of A5’s consulting practice – Adam is responsible for both strategic alliances with partners and expanded sales growth through the entire portfolio of A5 services. With over 20 years of Sr. level management consulting expertise – Adam has worn multiple hats in his career including practice development, sales, and client advisory. He has sold & delivered countless enterprise transformational initiatives creating a measurable competitive advantage for his customers. In addition to various technical software certifications, Adam holds an undergraduate and master’s degree in Accounting & Information Technology from the University of Texas at Austin and resides in El Paso Texas with his wife and 3 children.

PJ Alfrejd, CFO

As the CFO, PJ is responsible for all things financial at A5. With over 20 years of experience in financial leadership positions, PJ has worn all the hats required of a growing tech business. His extensive knowledge of the consulting industry, experience with M&A, and strength in operational finance is another catalyst to take A5 to the next level in its growth trajectory. PJ is a CPA with a BS in Accounting from the University of Illinois, Urbana-Champaign, and has held various finance leadership positions at Exodus/Savvis (acquired by Centurylink), Neohapsis (acquired by Cisco), and mFoundry (acquired by FIS).

Vinay Kruttiventi, President & CEO / Chairman of the Board

As the CEO of A5, Vinay plays an active role in all aspects of day-to-day business operations. He is also actively involved in establishing a strategy and vision for the company. As a true customer advocate with Salesforce and Oracle product development, Vinay is actively engaged in various industry user/special interest groups. Since founding the company in 2004, Vinay has grown the business into a leading Salesforce, and Oracle partner focused on multi-cloud transformations.

Vinay has successfully implemented and architected CPQ solutions and multi-cloud complex transformation projects for various Fortune 500 companies since 1996. He has a strong authority over industry, process, and technology in Configure-Price-Quote and ERP applications. Vinay graduated from Osmania University with a Bachelor of Engineering degree and JNTU (Jawaharlal Nehru Technical University) with a Master in Technology degree.